Monday 22 September 2014

Smells like teen spirit

I've been researching 1980s deodorants (don't ask). Here's an extract from the Wikipedia entry on 'Impulse', a popular product then and now. 

Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a 'perfume deodorant' in South Africa in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse."

In the early 1980s, six scents were introduced, in the USA, called "Always Alluring", "Delightfully Daring", "Instantly Innocent", "Mysterious Musk", "Possibly Playful", and "Suddenly Sassy".

Since the original releases over the years Impulse have added others to their range. Some disappearing and some still available today:

Illusions, Exotique, Magic, Fascination, Free Spirit, Captivation, Devotion, Vive, Destiny, ID, Alive, Liberate, Cherish, Vanilla Kisses, Ico, Solar, Sphere, Moon Grass, Goddess, Spirit, Tease, Thrill, True Love, Romantic Spark, Into Glamour, Love Story, Sweet Smile, Maybe.


  1. ...are we meant to guess which ones you've made up?

  2. They're all real, I give you my word. If pushed to invent a fragrance in this range I'd go for PERT MINX. And you?

    1. So Unfair? With 'Whatever' a close second.